Think about the last time you interacted with a brand online. Maybe you filled out a form for a demo, maybe you bought something, or maybe you just signed up for their newsletter. Whatever the case, you expected the brand to remember who you are, what you want, and how best to serve you. That expectation is powered by one invisible engine- CRM (Customer Relationship Management) software. But here’s the catch—what happens when that engine fails? Your name is spelled wrong in a campaign.
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