customer relationship management


15 Innovative CRM Trends to Pay Attention to in 2024

In the swiftly changing realm of customer relationship management (CRM), maintaining a competitive advantage is crucial for businesses seeking to drive growth and promote enduring customer loyalty. As we venture into 2024, several innovative trends are shaping the CRM landscape, promising to develop how businesses engage with their customers. Let's explore 15 of these groundbreaking CRM trends that are worth paying attention to.   AI-Powered Personalization Artificial Intelligence